Medium Roast Farmed Naturally  Traded Fairly  Flavor Notes: Brown sugar sweetness, nutty, chocolate  Jorge is a third-generation farmer and grew up visiting his grandpa’s and parents’ coffee farms. He studied to be a veterinarian in Guatemala and still works part-time as a vet in the capital city of Tegucigalpa. Jorge and his wife Vanessa owned a smaller farm for several years; he bought Finca Tierra de Leyendas in 2011 with the dream of growing a large and successful coffee farm (Tierra de Leyendas translates to “Land of Legends”). At the time, half of the property had been stripped to be used for cattle grazing and planting sugar cane, so Jorge worked to replant trees throughout the farm and decided to plant coffee below half of the remaining forest and leave the other half as a protected reserve.