Todd Goldstein is an entrepreneur and “foodie” who has spent the last decade helping entrepreneurs get their start. In 2011, Goldstein was diagnosed with a gluten intolerance which began his hunt for gluten free products. When his sons were born in 2015 and 2017, they were also diagnosed with a gluten-intolerance, increasing his desire to create a gluten-free treat. He and his team recognized that the cookie dough market was a growing trend but still left those with allergies in the raw. Too often we hear that healthful food tastes bad. So, 19 iterations later and a lot of community feedback we have developed - WHOA DOUGH, a gluten-free, dairy-free, soy-free, egg-free, Non-GMO, and damn good tasting cookie dough bar that can be eaten on-the-go. Whoa Dough launched in July of 2019 after a year-and-a-half of research & development and now includes five flavors: chocolate chip, sugar cookie, sugar cookie with sprinkles, peanut butter and peanut butter chocolate chip.