To ensure that retailers can always find the best prices on Faire, all brands must follow our pricing policy and set their wholesale prices to be the same or lower on Faire as on other channels.

What happens if my prices are higher on Faire?

If we notice that your wholesale prices are higher on Faire compared to other channels we’ll reach out to and give you the opportunity to update your pricing and/or appeal if you believe an error was made. If you don’t adjust these pricing discrepancies, we may take remedial actions with respect to your account, including suspending these products until the issues are fixed.

Please note that for brands with multiple pricing violations, their entire catalog won’t appear in search results for 2 or more weeks, even after the pricing is updated. For brands with more than 3 violations, they may also lose Top Shop eligibility for a quarter.

What if I have different prices in different regions?

You can vary your prices for your products by currency, but your wholesale prices on Faire must be the same or lower than other sales channels for the same currency.

One simple way to think about it is that retailers should always be able to find your best prices on Faire for their currency.

This is my first time selling B2B/wholesale and I can’t afford Faire’s commission. What should I do?

If you're new to wholesale, you may be trying to figure out how to make the costs of selling B2B work for your business. In some cases, not every product will make sense for B2B wholesale, based on costs and potential margins.

Here are a few important things to consider when you're deciding if your products can work for wholesale.

1. Cost of goods sold (COGS): The cost of goods sold is the total cost of creating the product, including labor and materials.
2. Your margin: You need to feel that the margin you get selling your products is sufficient relative to the costs of producing your products.
3. Retailer margin: Retailers who buy your products will need to be able to sell your products at a reasonable margin. Typically that margin is 50%—or 2x the wholesale price.

One thing to also keep in mind is that Faire's commission helps us offer benefits to brands such as our customer management, payment processing, and marketing tools, virtual tradeshows and markets, as well as exposure and promotion in the marketplace.