You can see plenty of tips for how to set up your market for success in the Faire Market Event Guide after you’ve set your market promotion! We recommend that you update your product catalog, add videos to your shop, and update your cover image to prepare your shop for the market.
Ensure your product catalog is updated for the market
- Add new products as soon as they’re released and make sure your entire product catalog is currently listed with up-to-date pricing.
- Write clear and detailed product names and descriptions to make your products stand out. Always include 250-300 characters per product description with bullet points and proper formatting. Adding more information about your products can help retailers feel more confident about placing an order, such as attribute tags that allow you to highlight key features of your products. To learn more about optimizing your product catalog, visit How to make your products stand out.
- Create a Faire Market Collection. Help new customers easily find new products or best-sellers with a curated collection for the market. To learn more about adding collections to your catalog visit Collections.
If you need to add or edit more than 10 product listings at once, our team can help! To learn more about how to submit a request to our team for assistance, visit Submit a request to add or edit products. You’ll need to submit your request by July 11, 2025 to be sure that your products are added in time for the market.
If you’re new to Faire, you'll need to submit your catalog by July 15, 2025 to be sure that your shop can be created in time for the market event.
If you are new to Faire and would like to be included in the Market directory when it launches to retailers, you will need to have your catalog submitted by June 24, 2025. That way, your shop can be built and available for you to set a market promotion before June 30, 2025.
Add videos to your shop to prepare for the Market
Sharing your story, close-ups of your product line, or merchandising how-tos offers retailers a closer look into your brand. You can tell your story through embedding custom videos right onto your brand or product page! Your video content will be visible to all logged-in Faire retailers on demand. To learn more about adding videos to your shop, visit How to add a video to my shop.
Update your cover image to prepare for the Market
Your cover photo is the main image featured at the top of your brand’s shop page. Give your shop a fresh look for Faire Market by updating your shop's cover image. To learn more about how to update your shop's cover image, visit How to update my cover image.