Faire will match your discount up to 5% for eligible orders placed during the market dates. For example, if you set a promotion for 5% off, Faire will double it to 10%. If you set a promotion for 15% off, Faire’s 5% match would make it a 20% off promotion! Promotions provided to retailers via the Invoicing tool or via the Faire App for Brands will not be matched.
If you would like your brand to be included in the Market directory when it debuts to retailers, you will need to set your market promotion before January 5, 2026. However, you can set your market promotion anytime before or during the event to be recognized as a participating brand.
During the event, you can offer product-specific promotions, dollar-off promotions, free shipping promotions, and promo code promotions. However, these alone will not qualify you as a participant. If your brand does not have a market promotion set, your brand will not be considered as participating and will not be included in the Market directory.
How does promotion matching work?
During Faire Market, we’ll match your percent-off promotion up to 5% on all eligible orders placed during the event dates. For example:
- If you offer 5% off, we’ll match it for a total of 10% off.
- If you offer 15% off, we’ll match 5% for a total of 20% off.
To be included in the Market Directory when it launches to retailers, you must set your Market promotion by June 30, 2025. You can still set a promotion anytime before or during the event to be recognized as a participating brand.
Will orders written in the Brand App receive promotion matching?
No. Orders written through the Brand App won’t receive Market promotion matching. However, if a retailer orders through your Faire Direct link on the marketplace, they’ll receive the matched promotion—and you’ll pay 0% commission on that order.
Will preorder items receive promotion matching?
Yes, as long as the preorder items aren’t excluded from your Market promotion settings.
Will orders placed via the Invoices page receive promotion matching?
Orders created using the Invoices page or Faire app aren’t eligible for Faire’s promotion match.
How do Faire Direct incentives stack with Market promotions?
If a retailer qualifies for both your Market promotion and a Faire Direct incentive, both discounts apply to the order subtotal. This includes:
- Faire Direct credits — applied first, followed by the Market promotion.
- Faire Direct percentage discounts — both are summed and applied to the subtotal.
Retailers who sign up through your Faire Direct link can stack available Faire Direct incentives, Market promotions, and free shipping offers on eligible orders.
How does a free shipping promotion work during Faire Market?
If you offer free shipping as part of your Market promotion, you’ll be responsible for covering the shipping cost for eligible orders.
We’ll continue to cover shipping for all eligible Insider members. To learn more, visit How do free shipping promotions work?
Can retailers use promo codes with Market promotions?
Yes. Retailers can enter promo codes at checkout and, if the order qualifies, both the promo code and Market promotion will apply. These stack by summing the discount percentages and are applied to the order subtotal.
How are commissions and payouts calculated for Faire Market orders?
Commissions and fees are calculated based on the subtotal after your market discount, but before Faire’s 5% match.
Do first-order incentives stack with Market promotions?
First-order incentives (50% off Welcome offer) apply to the order subtotal and do stack with your Market promotion.
Do Market promotions stack with product-specific promotions?
Product-specific promotions will stack with Market promotions, including Faire’s 5% match. The product-specific discounts apply at the product level, while Market promotions apply at the order total level.