"We made the first appliance style wipes warmer in 1996 and the we've been warming bottoms ever since. Sure, a warm wipe feels better than a cold one, but if you don't believe us, perhaps you will when your baby winces when you use a cold wipe on her bottom, or when your toddler is able to say, ""Brrr, that's cold."" After all, we adults use warm water to wet shave or to wash our faces without even thinking about it. Yes, warm water feels better than cold, but we also know that using warm water allows pores to remain open, resulting in a closer shave or more effective (and comfortable) face wash. Cold water simply causes pores to shut, simple as that.