The Faire Direct widget lets you convert leads on your website by showing all the benefits of buying through Faire and it allows you to easily link retailers to your shop with a simple click of a button. When retailers order through the widget, they will receive benefits such as 60-day payment terms and free returns on first orders at 0% commission to you.

Adding the Faire Direct widget to your website allows you to:

• Drive wholesale orders by making it easier for your customers to find your shop on Faire with a simple click of a button
• Pay 0% commission on orders from wholesale customers that buy through the widget
• Display your Top Shop badge and average shop rating if you’re a Top Shop brand

Plus, the more orders you get through the widget, the better you rank and more retailers will see you in the marketplace

How to add a widget

You can create and manage a widget by going to the Faire Direct widget tab in the Faire Direct section of your portal. This Faire Direct widget tab allows you to create a widget, set up an ordering button, and view widget performance stats (views, clicks, sign ups, orders, etc.) once retailers begin using your widget.

To embed a widget, decide whether you’d like to feature a small, medium, or large sized widget on your website. Once you’ve selected your widget size, you can choose if you’d like to embed the widget on your own, or email our instructions and code to your developer.

The widget sizes are as follows:

• Small 360 x 64px
• Standard 500 x 600px
• Large 900 x 600px

How do I change the feature image in the large sized widget?

The image displayed in the large sized widget is pulled from the feature image of your shop on Faire. You can change this by going to your Shop page and uploading a new photo under the Feature image section.

A reminder that your feature image is often a retailer’s first impression of your brand, as it is used across the marketplace and in emails where we highlight your shop to retailers. For more information on this, please see Feature image guidelines.

How to embed the new Faire Direct widget

We have released three refreshed Faire Direct widget designs and sizes as described above. We are unable to automatically update existing embedded widgets, which means that many brands may currently have the prior widget designs embedded in their website. Not to worry - if you are still using the prior widget designs, they will still function as normal, and you will still receive the full widget analytics in your portal. However, we do recommend updating the widget to one of the new designs as we have seen better retailer feedback and action on them.

Here’s how to make the switch to the refreshed widget on your website:

1. Open up the Faire Direct widget section in your brand portal
2. Choose which widget size you would like to embed (large, standard, or small) from the Available sizes section
3. Once you have settled on a widget size, select the black Copy code button to copy the HTML
4. Open your website builder up, delete the current embedded widget HTML, and paste the new HTML to embed the new widget
5. Go to your website to verify that the new Faire Direct widget has been embedded

After you’ve embedded the new widget, you’ll be able to view any new analytics as soon as a retailer clicks on your new widget for the first time. Additionally, for a short period of time, we will continue to display the analytics from your prior widget in your portal for reference.

Please note that once you have updated the widget on your website from the prior design to a new one, you are unable to change it back.

Widget troubleshooting resources

Are you using a website builder? If so, we've compiled a list of useful resources to help you resolve any technical issues you may be experiencing.

To learn more, feel free to select the builder that is relevant for you:

• Our Help Center articles:
  • How to embed your Faire Direct widget on Shopify
  • How to embed your Faire Direct widget on WooCommerce
  • How to embed your Faire Direct widget on Prestashop
    
• External guides:
  • Squarespace
  • Wordpress
  • Wix
  • BigCommerce. Please note, if you have the WYSIWYG editor enabled, then you may need to disable the WYSIWYG editor to paste HTML, then re-enable the WYSIWYG editor after the HTML is pasted. Learn more.

Widget FAQs

I already have a wholesale website, can this work for me?

You can still use a Faire widget if you have an existing wholesale portal. We have many brands using Faire alongside other wholesale ordering options. Orders through the widget are at 0% commission to you, so it's a great option to offer your retailers.

Does Faire verify retailers for me?

All Faire retailers must purchase with the intent to resell. We may ask retailers for additional information to verify their status as qualified resellers. You can find additional details about this process here.

I’m not very technical - how hard is it to install the widget?

Adding in the widget is as simple as copying the code from the Widget tab and pasting it into the backend of your website. Please see the troubleshooting guides above for assistance with adding your widget to common website platforms.

When will my widget statistics populate in my Widget tab?

After the widget has been installed, statistics will begin to populate in your Widget tab once the widget is viewed for the first time.

These analytics include:

• Landing page views
• Widget clicks
• Sign-ups from widget
• Orders from widget
• Amount of earnings from widget orders

Where can I see when a retailer signs up through my widget?

You can track the traffic coming from your widget by viewing the analytics on your Faire Direct widget page. Analytics will appear once a widget is active. Please note that your analytics can take up to 24 hours to update.

In your Customers tab, you can also see which retailers signed up or ordered through your widget. You’ll find this in the column labeled Source and then selecting Faire direct widget.