Once you send out your campaign email, it’s labeled with a Sending status to let you know it’s on the way to your chosen recipients.
After sending an email campaign, you can track its delivery status and performance analytics on the Campaigns page. The analytics provide you with the number of campaigns delivered, the percentage of recipients who opened the campaign, and the percentage of recipients who clicked a link in the campaign. We also show you the total number of orders and the value of orders placed based on the opens and clicks. Scrolling to the right will open additional campaign analytics.
Selecting a specific campaign gives more insights into the analytics (once the data is available). Remember, the data will continue to update for several days, even after the campaign finishes sending. This is because we continue to track how many recipients open and interact with the campaign for seven days.
To help you understand keywords used in this article, please reference our Email campaigns glossary.
Details about your Recipients
Selecting a specific campaign provides you with information about the status of your campaign to each recipient. Your recipient list may take up to 20 minutes to appear after sending your campaign.
You can easily export your recipient list to view the statuses of your sent emails. You can see which contacts received your email successfully, unsubscribed, and bounced. We can also inform you about the recipients who did not receive your email due to factors such as rate limiting, suppressions, or errors. You can also view details for your opens and clicks on this page.
Active recipients
We show the number of active and inactive recipients included in each campaign recipient list. Inactive recipients have previously hard bounced from any campaign on Faire, reported any campaign as spam, and/or have unsubscribed from your campaigns. All other recipients are considered active recipients, to whom Faire will attempt to send emails if the recipient is not rate limited.
Prior to sending a campaign, we show the number of active recipients included in the recipient list to estimate the campaign’s deliverability. After sending finishes, you can view the breakdown of active and inactive recipients for that campaign.
We automatically skip high-risk email address usernames that tend to have spam or bounce issues and hurt the deliverability of future campaigns. Examples of this include usernames such as abuse@ or no-reply@.
This does not impact your eligibility to receive 0% commission on orders that inactive recipients place with you on Faire. Both active and inactive recipients can qualify for a 0% Faire Direct relationship if they order from your brand within 90 days of the campaign’s sent date and if the retailer has not ordered from you before on Faire. For more information on the Faire Direct commission policy, see here.
Why are there two order volume totals?
In the past, orders and order volume were attributed to specific campaigns based on how many retailers opened the campaign in the 7 days leading up to their order. As of January 2024, we have added order attribution based on how many retailers clicked the campaign in the seven days leading up to their order to offer you more information.
Order attribution is not an exact science, but showing clicks and opens helps determine which data point is right for your business. It is possible that a retailer opens and clicks on multiple campaigns within 7 days. In that case, orders are attributed to all campaigns where that retailer opened or clicked within 7 days before the order.
Apple’s implementation of Mail Privacy Protection (MPP) impacted the effectiveness of email opening by concealing IP addresses. This impacts the ability to measure campaign success via traditional open rates. Because of this change, we have to find different ways to measure how well campaigns are working. Read more about How Apple’s Mail Privacy Changes Affect Email Open Tracking.
Including click-based metrics offers another level of precision. It indicates that recipients not only viewed your email, but also actively engaged by clicking on the content or links provided. This signifies a genuine interest in your campaign and a higher likelihood of conversion.
This change to include open and click data is designed to improve the overall effectiveness of your campaigns.