You can send campaigns from your business email address on Faire using Postmark, a third-party email service. You can connect your business email domain to your Faire account, and future email campaigns will be sent from this email address.
How do I connect my business email address?
Go to your Shop settings page. On the My account tab, scroll down to the Connected accounts section. Enter your email address and select Update email, then follow the prompts to connect your business email. Make sure to confirm the connection to Postmark through your email to complete the setup. If you don’t see the email in your inbox, check your spam or junk folders.
Updating email security for business email domains
Major email providers have enhanced email security requirements to ensure emails sent to users are safe and legitimate. Read Google’s and Yahoo’s articles for the full details on their respective updates.
Brands who send email campaigns from their business domain are now required to implement stronger email authentication, leveraging industry standards such as SPF, DKIM, and DMARC.
By setting up this authentication with your email domain host (Shopify, WooCommerce, Wix GoDaddy, Bluehost, etc.), you ensure a retailer’s email host (Google, Yahoo, Outlook, etc) recognizes the email campaigns you send through Faire. Faire campaigns that are verified this way are more likely to land in the retailer’s primary inbox rather than a spam or promotions folder. Visit Authentication for my business email domain to learn more.