Yishi wholesale products

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About Yishi

Hi 👋 I'm Lin, founder of Yishi. Inspired by my mama’s homemade cooking, I created Yishi to nourish our body with delicious functional foods and fill the gap between the bland plain oats and sugary tasty cereals. Yishi is the Chinese word for ritual and we believe self-care through food is more than just routine, but a ceremonious event. When I was a child in China, my mom would make black sesame cereal for me when I got home from school. The smooth, semi-sweet, toasty flavor made it one of my favorite foods. In China, black sesame cereal has been a staple food for hundreds of years because of its flavor and wellness benefits. As an adult, I began working and found myself reaching for unhealthy snacks often throughout the day. I needed something healthy and convenient that I could eat, and I kept coming back to the black sesame cereal that had been my favorite for so many years. However, products in Chinese supermarkets were high in sugar and calories. I decided to start making my own recipe from scratch for myself and my American friends. After their first bowl, they couldn’t wait to eat more. I saw this as an opportunity to bring black sesame cereal and the “food as medicine” concept to more people in the world. Now you can find our products in grocery stores such as Whole Foods and in many people’s kitchen cabinet as their favorite breakfast!