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Eddie Sandoval’s family is from Chihuahua, Mexico. Growing up, he would take trips twice a year to visit and bring home pinole, a multiuse, nutrient-dense mixture of roasted ground maize savored by his family for generations. Little did he know it would become his life’s work. While studying business finance at Wichita State, Eddie realized his family wasn’t the only one that missed having easy access to pinole, a dry mix used in coffee drinks or smoothies. He also realized many locals were unaware of pinole and its extensive health benefits. Pinole originates from the Tarahumara tribe of Mexico, who would drink it for energy before running long distances. Today, it’s used by some of the best distance runners in the world for endurance and energy. An entrepreneur at heart, Eddie bought a half ton of heirloom organic blue corn and drove across the country to get it. He started processing and packaging pinole between classes to sell to locals, and now, Pinole Blue offers cookies, protein balls and four flavors of pinole in more than 300 stores across 18 states. Eddie even founded a second business that specializes in tortillas, made using ancient methods to achieve the best flavor and retain the most nutrients.
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Unlock wholesale pricing
Eddie Sandoval’s family is from Chihuahua, Mexico. Growing up, he would take trips twice a year to visit and bring home pinole, a multiuse, nutrient-dense mixture of roasted ground maize savored by his family for generations. Little did he know it would become his life’s work. While studying business finance at Wichita State, Eddie realized his family wasn’t the only one that missed having easy access to pinole, a dry mix used in coffee drinks or smoothies. He also realized many locals were unaware of pinole and its extensive health benefits. Pinole originates from the Tarahumara tribe of Mexico, who would drink it for energy before running long distances. Today, it’s used by some of the best distance runners in the world for endurance and energy. An entrepreneur at heart, Eddie bought a half ton of heirloom organic blue corn and drove across the country to get it. He started processing and packaging pinole between classes to sell to locals, and now, Pinole Blue offers cookies, protein balls and four flavors of pinole in more than 300 stores across 18 states. Eddie even founded a second business that specializes in tortillas, made using ancient methods to achieve the best flavor and retain the most nutrients.
