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Help Center for Retailers

How to get started on Faire


In this guide


We’re a wholesale marketplace that sells to retailers who purchase goods for resale to their own customers. You must sign up for an account in order to buy on Faire.


Eligibility to buy on Faire

To qualify for a retailer account, you must operate your own online, brick & mortar, or consistent pop-up store. We are unable to fulfill orders for gifting, redistribution, or personal use, as Faire is a wholesale platform for retail businesses. Products purchased on Faire must be resold in a country and territory where Faire is available. To learn more, visit What types of stores can buy on Faire?


Sign up

To sign up, go to Faire and select Sign up on the top right. Complete the sign up form by providing information about your business. Be prepared to share the following information for your account verification: first and last name, store type, business email address, store name, years in business, annual sales, business registration info like GST/HST/BN number, etc. We do not support drop shipping to retailers. Upon signing up, you will need to provide a valid, physical address for your business.

For more information on details you may be required to provide, visit:

Do I need a Reseller ID?

Do I need a VAT number?

We require that you provide accurate, current, and complete information about your business during the registration process and keep us up to date on any changes. In order to buy on Faire, retailers must comply with our Retailer Terms of Service.


Verify your identity

To start the verification process, you need to place your first order on Faire. Account verification ensures that your business meets Faire’s eligibility guidelines to buy on our platform. If at any point we require additional information to verify your account, you’ll be notified by email and a notification in your portal. If you receive a notification, complete the form, and our team will review your account.

For more information on how to complete the verification process, visit How do I get verified?


Find the best products for your store

You can locate brands and products using a variety of tools to help you discover the right products for your store’s needs.

To find brands that are the best fit for you and your customers visit Finding the right products for your store.


How to pay for orders

Once your account verification takes place, you’ll be charged for orders according to the selected payment option at checkout. Prices are listed and charged in the local currency for your country.

Ex: if you’re based in Canada, you’ll see $ and be charged in CAD. If you’re based in the UK, you’ll see £ and be charged in GBP.

For more information on payments, please see What payment methods does Faire accept?


Pricing requirements for reselling Faire products

At minimum, goods purchased on Faire must be resold at either the manufacturer’s suggested retail price (MSRP) in the US and Canada, or recommended retail price (RRP) in Europe and Australia, as set by the brand. However, you may resell goods at a higher price if you choose to mark them up further.

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