The CREAMTONES® collection is a pastel-lover’s dream come true! Velvet Violet is a plush, pastel orchid hair color with stunning pink undertones that are sure to turn heads. Whether you're looking to revamp your current look or experiment with a new hair color, Velvet Violet is the perfect choice. To achieve maximum impact, we suggest lightening your hair to a light blonde and toning out any yellow tones before use. Keep in mind that these shades have less pigment than our vivid colors, which could cause them to fade faster over time. The Creamtones® Collection was named after the 3-piece acapella act "The Creamtones" that included Tish, Snooky, and their good friend Diana Mae Munch.