This roll of flat elastic band, bungee, or shock cord with consistent color and continuous length is hard to find in craft stores. The color is accurate and genuine. The band is thick and strong but soft and very easy to sew or cut. It stretches easily and resumes its original shape without losing elasticity over time even after numerous washings and dryings. The knit nylon type webbing material does not narrow when stretched or weaken with needlework. Compared to non-roll packaging, the spool is easier to store especially considering the long, wholesale-sized length, which should last for several projects. For crafting, or sewing, or clothes-making, this long lasting and shrink-resistant flat string is for sure a keeper.