Our sulfate free Shampoo gentle cleanses the hair while protecting your gorgeous colour. Formulated with our trademark Biogen Complex, each strand is encapsulated with a nourishing blend of biotin, collagen and wheat proteins. Instantly transforms hair from dry, brittle to super soft and supple. By Gina Rejuvenating Shampoo is specially formulated to support all hair textures and lengths. How to Use It: Apply Shampoo generously to wet hair and scalp. Massage into a rich lather and bring to through the ends. Rinse thoroughly. After shampooing follow with the conditioner. For best results use with Pure BioGen Conditioner By Gina. Repeat daily. Bonus Features: Concentrated Formula, a lot goes a long way. Free From: Parabens, Sulfates, Phthalate. Professional Grade. Hair Dresser Approved. Ingredients: Biotin, Collagen, Wheat, Protein Peptides.