Dark and luscious, our deep colors feature velvet tones that are highly pigmented to last long and create richer tones.  Blood Moon is a one-of-a-kind highly pigmented deep red dye with slight orange undertones * This is a semi-permanent dark red hair dye * Lunar Tides dyes are non-damaging and do not require developer. * All Lunar Tides dyes are vegan & cruelty-free! * Each bottle contains 4 oz. of hair dye * All colored hair dyes require light blonde or platinum hair prior to application * Using a tint brush is recommended for even application Lunar Tides shades appear different in the bottle than they do on the hair. Please do a strand test before doing an all-over application.