GUILT-FREE GLAMOUR!® Pillarbox Red is our signature true red hair dye. This “fire engine red” looks great on everyone and can leave brilliant red tones on virgin, unbleached hair! For best results, we recommend lightening hair to a light level 8 blonde before use. Also available in our Classic High Voltage Cream Formula! WEAR IT LOUD!® * Style: Amplified Semi-Permanent Hair Dye * Color: Pillarbox Red * Color Description -  True Red Hair Dye * Volume: 4oz / 118ml * Ingredients: Vegan Friendly, PPD Free! * Additional Features: Benefits of Conditioning Hair, Resealable Tub For Longer Use, Comes With Instructions, Longer Lasting Formula with 30% More Pigment * Duration: 4 - 6 weeks * For Best Results: See Instructions Tab  Tested on celebrities, not animals™.