If your customers are looking a gel to give them ultimate hold that doesn't build up- look no further Curl keeper® gel is a water-based formula that supports any curly hairstyle for longer. Benefits: 1. Light-weight water based formula holds curls in place without weighing hair down. 2. Frizz-free curls last several days in all weather conditions. 3. Reactivates with water for easy restyling. 4. Offers stronger hold than Curl Keeper®Original but can be used together for maximum hold and definition.