In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules With In-N-Out Burger, BusinessWeek writer Stacy Perman presents a chronicle of how a family-run California hamburger joint went on to become an American pop culture icon. Founded in 1948 by Harry Snyder and his wife Esther in Baldwin Park, CA, In-N-Out Burger attracted a cult-like fanbase of cruising teens, surfers, and celebrities alike (who developed a secret shorthand for custom orders). As they expanded slowly over the years across California and into Nevada, Arizona, and Utah, they never sacrificed their core customer-service values and commitment to quality, and their made-to-order success story packs enough family drama to fuel an HBO miniseries.**This book may contain a sharpie mark on the top or bottom edge and may show mild signs of shelfwear.**