Growing up in the foothills of the Appalachian Mountains, brothers Jared and Joshua Ravenscraft learned life’s lessons from their grandfathers, who instilled in them a passion for the scenic outdoors and the knowledge of how to create jobs and work hard to help their neighbors. Papaw Bud served his country in World War II, returning home from the shores of Normandy with a Purple Heart and just enough money to start a florist shop. Papaw Ed worked in Eastern Kentucky’s vast coal mines, helping power America. Jared and Joshua didn’t know it back then, but the traits they inherited from both men would inspire them to start their own business celebrating all things Appalachia. Every New Frontier garment embodies the region — its rugged natural beauty, and its history of artisans, musicians and hard workers of all stripes. All New Frontier products are proudly designed in Eastern Kentucky and worn by folks around the world. We build our clothes for comfort and movement in equal measure, with design features like four-way stretch and quick-dry fabrics to take you from a day hike on the trail to a quiet moment around the fire with friends.