New Age Drinks is a smart soda startup founded by Sierra Hooshiari in 2021. Sierra was inspired to launch BrainPOP when she felt like there wasn’t a drink on the market she could relate to or fully align with her values of health & wellness. Our Mission is to reinvent soda as a fun & healthy, ‘nootropic’ functional beverage, one sip at a time. 😉 We use the tagline #DrinkToThink because it is our desire to inspire BrainPOP drinkers to prioritize their brain health with cognitively-supportive nutrition every day. We worked with Cornell Food Ventures to test the flavors and prepare BrainPOP for a commercial production run. We use organic ingredients whenever available. Our fruit purées come from fair-trade farms all over the world, and we purchase them from a family-owned business located in the Midwest. With each production run, we hope to scale up and stay within an affordable price range. We believe that clean and high-quality foods should be affordable and accessible to everyone.