About Unseen Strength

True strength is more than how much you can lift, or how many sets and reps you can lift it. True strength is the sum of all that you are, and all that you are overcoming. It is your "WHY". How do you adequately define a company with a mission so deeply personal and unique to every customer and team member? It’s simple. Behind every single fitness enthusiast, there is a story, and a reason. Unseen Strength exists to tell those stories in the truest and most authentic way, while providing the highest-quality products and services to support our customers in reaching their goals, coping with their “whys”, and building the Unseen weightlifting community. We believe fitness brands have all missed the mark. Their focus is on 1 of 2 things: either the product features, or the emotion of pursuing a fitness goal. Few, if any however, have effectively bridged the gap between amazing products and the emotion behind why people go to the gym. What Is True Strength? Is it how much you can lift? How many times you can lift it? Or is the true definition of strength found in the word, “why”? The why behind what drives you to push through that last rep. That’s what people don’t see about you. They see you lifting, they see you working, but they don’t see your real strength. They don’t see the reason you are there in the gym, building your best self. But we do. Unseen Strength is the movement, products, services, and the stories that support your "why" in the gym.Read their story