There are a lot of brands out there that target men, but this one has been created by an Aussie family - Mum, Dad, teenage sons and Uncles. Even Pop had some input along with skincare scientific specialists. We want to look after our precious young boys that are climbing the proverbial puberty ladder to follow behind us. By teaching them to take care of themselves, their skin, the way they present themselves and treat others, we hope to create a gruff, buff, responsible and youthful looking generation. We also take care of the wise, grown gruffs - men who want to look and feel their best. Being gruff, men will still always try to put their best self forward in all aspects of life. We hope a supportive community is created and expands to become a voice for men's physical and mental health too. Be Bold, Be Brave, Be You. Get the gruff stuff!