Blossoming under the creative vision of Julia Softley, a recognized designer and artist with 20 years of experience within the Australian Fashion industry." Here, she graduates from her stormed-out career to develop a simplistic and thought-out brand, reflecting her love for colour and travel. Here she tosses away her despise of bulk production lines, large volume commitment and heavy stock levels. Which leads to industry disregard and heavily discounted rabbit holes.
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Blossoming under the creative vision of Julia Softley, a recognized designer and artist with 20 years of experience within the Australian Fashion industry." Here, she graduates from her stormed-out career to develop a simplistic and thought-out brand, reflecting her love for colour and travel. Here she tosses away her despise of bulk production lines, large volume commitment and heavy stock levels. Which leads to industry disregard and heavily discounted rabbit holes.