Our journey began with a simple question: Why should the elves, Santas, and fireside families on gift wrapping paper always look the same? We knew it was time to introduce more Black representation into the beautiful tapestry of holiday imagery. With dedication and a labor of love, we started designing and manufacturing culturally relevant products that celebrate Black families. From our award-winning illustrations to our premium wrapping paper, gift bags, ornaments, greeting cards, and decor, each piece embodies the spirit of inclusivity and authenticity. We take pride in creating products that resonate with our customers, helping them create memories filled with joy and a true sense of belonging. Our customers have shared heartwarming stories of their children seeing themselves reflected in our designs, and that is the ultimate reward for us. As we continue we are excited to expand our reach and partner with retailers who share our values. Together, we can make a difference and ensure that every family, regardless of their background, feels seen, celebrated, and represented during the most special moments.