Talking about your most intimate body parts can be awkward and uncomfortable. Conversations flow freely of our extensive hair and skincare routines, and beauty secrets that cater from tip-to-toe are shared candidly without concern. Have you ever stopped to think about a self-care practice that extends far beyond the exposed? It’s the core of all femininity, yet the topic is so frequently dismissed. It’s time to stop beating around the bush - we are talking about those precious lady bits. Welcome to FIG… the new breed of intimate-wellness that caters for your most delicate of body parts. Offering a nurturing range of wellness orientated skincare that supports self-confidence, and encourages women to take control of their individual intimate health needs. Aiding in a sense of empowerment, FIG and its female-led founder aim to normalise the conversations around woman’s intimate-wellness and help foster a self-care culture that’s honest, nurturing and empowering.