Welcome to Just B! A place we hope you feel seen, where you can JUST B. Our mission is to create smart, multi-dimensional makeup that celebrates the beauty of brown skin and moulds itself to our customer's needs. From textures to colors to packaging, we have been mindful, thoughtful and focused on creating a positive impact, in all aspects of what we do. Our products are pigment rich, created with 25+ years of experience, built with fully recyclable and FSc-certified paper. We hope our products bring you joy and simply help to magnify your already glorious personality, face, skin and vibe!