When our founder couldn't find the perfect baby shower gift, a cute little diaper cover that was the staple of her own childhood wardrobe, she decided to make them herself. With one iconic addition - our signature ruffles. Seventeen years later and trusted by over 1 million parents, we continue to curate collections of joyful children's clothing perfect for life's special moments. We are a year-round UPF 50+ swim destination, but it doesn't stop there! Shop RuffleButts + RuggedButts for soft and snuggly pajamas, ooh-worthy baby shower gifts, and stylish outfits that will stand up to everyday wear.