About HAB Sauce

About HAB Sauce

About HAB Sauce

About HAB Sauce

About HAB Sauce

I love to cook, and I've been experimenting with sauces for years. I come from a very diverse background. My father was born in Indonesia, and was half Dutch, half Indonesian. My mother was a Latina American born in Los Angeles. From a young age I was able to taste flavors from both sides of the family. Now I find myself trying to recreate those flavors from my childhood, and create new recipes that I can pass on to my family. My first daughter had just been born, and being an artist my whole life, it left me in the position of being a stay at home dad. I took my spare time to start experimenting with a passion of mine, flavor. That’s the focus of HAB, the endless possibilities of flavor and their compliments. I’m so happy to have my whole family involved in our business. My wife and I designed the logo and branding. My brother Angel van Overeem does a majority of our design and label art. The entire family including Oma and Opa are rolling up their sleeves to help make HAB Sauce a success. It’s been amazing how welcoming the sauce community have been, and the support of the family putting in time. We’re all so thankful for the support of our fans, and we can’t wait to keep bringing you innovative, artistic products.Read their story