East'N Blue where its name is inspired from Istanbul (the city where is east of the world and has crystal clear turquoise blue water) was created with the vision of providing consumers and businesses with bed and bath collections that offer casual, affordable luxury. Excellence in luxury and superior comfort for the home and hotels is the heart and soul of East'N Blue. We invite you to indulge in the sensual and the exceptional, with products and accessories of unparalleled Turkish cotton quality for your bed and bath.