Rosé all year round, what a strange idea! However, this is the crazy bet launched by the creator of Le Vin en Rose® in 2012. 10 years later, the Hérault brand is getting a makeover with the shooting star as a symbol and the launch of 3 new ranges: permanent, event and gift. Alongside our competitors, we want to disrupt the sale of rosé by offering our customers qualitative, contemplative and recreational wines all year round for fun and uninhibited consumption. In short, a moment of pleasure triggered by a purchase crush. Sensory experience par excellence, the tasting of a rosé by Le Vin en Rose is above all a visual approach with a nuanced range of wine, from the lightest to the darkest. The rosy reflections offered by everyone are expressed through this transparent bottle, a sensual bottle decorated with a dancing and colorful silkscreen print. Each has its own story, free to interpretation by its contemplator-buyer. A new visual identity deployed around the shooting star, fleeting and dazzling, accompanies these limited-edition bottles of wine. Each year, the artistic part will be renewed in order to give new settings to the rosés of Occitanie. The various actors (bottler, screen printer...) are also local when possible to respect the values of the brand: respect, pleasure, audacity and creativity.
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English
Rosé all year round, what a strange idea! However, this is the crazy bet launched by the creator of Le Vin en Rose® in 2012. 10 years later, the Hérault brand is getting a makeover with the shooting star as a symbol and the launch of 3 new ranges: permanent, event and gift. Alongside our competitors, we want to disrupt the sale of rosé by offering our customers qualitative, contemplative and recreational wines all year round for fun and uninhibited consumption. In short, a moment of pleasure triggered by a purchase crush. Sensory experience par excellence, the tasting of a rosé by Le Vin en Rose is above all a visual approach with a nuanced range of wine, from the lightest to the darkest. The rosy reflections offered by everyone are expressed through this transparent bottle, a sensual bottle decorated with a dancing and colorful silkscreen print. Each has its own story, free to interpretation by its contemplator-buyer. A new visual identity deployed around the shooting star, fleeting and dazzling, accompanies these limited-edition bottles of wine. Each year, the artistic part will be renewed in order to give new settings to the rosés of Occitanie. The various actors (bottler, screen printer...) are also local when possible to respect the values of the brand: respect, pleasure, audacity and creativity.
