In a world filled with complexities, we stand for simplicity – a return to the essence of joy, purpose, and the magical connection between people and the planet. The Big Favorite is more than a brand; it's a calling, a lifestyle that embraces the act of conscious and better choices, nurturing individual well-being in order to achieve the restoration of our planet. The Big Favorite was originally established in the 1930s by our founder’s great-grandfather as a destination for reliable cotton workwear for industrious Americans. Nearly 100 years later, we translated the brand’s ethos into an offering designed for a new kind of daily grind. Rebuilt on a foundation of mindful creation and recycling, The Big Favorite was reborn with the ambition to do things better, to contribute to the healing of our planet by addressing textile waste. A few years in, The Big Favorite has become synonymous with more than just sustainability and circularity; it's about specialization, comfort, quality, fit, and fostering healthy, plastic-free ecosystems within our bodies.
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English (UK)
In a world filled with complexities, we stand for simplicity – a return to the essence of joy, purpose, and the magical connection between people and the planet. The Big Favorite is more than a brand; it's a calling, a lifestyle that embraces the act of conscious and better choices, nurturing individual well-being in order to achieve the restoration of our planet. The Big Favorite was originally established in the 1930s by our founder’s great-grandfather as a destination for reliable cotton workwear for industrious Americans. Nearly 100 years later, we translated the brand’s ethos into an offering designed for a new kind of daily grind. Rebuilt on a foundation of mindful creation and recycling, The Big Favorite was reborn with the ambition to do things better, to contribute to the healing of our planet by addressing textile waste. A few years in, The Big Favorite has become synonymous with more than just sustainability and circularity; it's about specialization, comfort, quality, fit, and fostering healthy, plastic-free ecosystems within our bodies.
