Kaasiḏa is a sustainable and conscious brand, partnering with female artisans to craft beautiful, one-of-a-kind hand-embroidered clothing for women. Melding India's rich textile heritage and intricate embroidery techniques with contemporary fashion, Kaasida’s mission is to preserve traditional handicrafts while empowering female artisans. The brand's commitment to sustainability is reflected in its use of natural fabrics, promotion of fashion circularity and zero waste practices, incorporation of compostable packaging, and dedication to enhancing transparency in the production process. Kaasiḏa takes its name from the Persian/Hindi term 'kashidakari,' meaning embroidery. Kaasiḏa was born out of our deep love for Chikankari, a unique embroidery technique that was made popular in India between the 15 and 16th century. However, if some sources are to be believed early origins of Chikankari can be traced back to the 3rd century BC. For the last two centuries, Chikankari has been practised exclusively in the North Indian city of Lucknow - Founder Akanksha's hometown. Akanksha's love for Chikankari accompanied her when she moved to Australia in 2016, leading to the inception of Kaasiḏa. As she delved deeper into the world of fashion and fabrics, Akanksha realised that Kaasiḏa would embody sustainability and ethics as much as it would showcase Chikankari. Embodying art and mindfulness, Kaasiḏa strives to create hand-embroidered clothing pieces that stand the test of time.
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English
Kaasiḏa is a sustainable and conscious brand, partnering with female artisans to craft beautiful, one-of-a-kind hand-embroidered clothing for women. Melding India's rich textile heritage and intricate embroidery techniques with contemporary fashion, Kaasida’s mission is to preserve traditional handicrafts while empowering female artisans. The brand's commitment to sustainability is reflected in its use of natural fabrics, promotion of fashion circularity and zero waste practices, incorporation of compostable packaging, and dedication to enhancing transparency in the production process. Kaasiḏa takes its name from the Persian/Hindi term 'kashidakari,' meaning embroidery. Kaasiḏa was born out of our deep love for Chikankari, a unique embroidery technique that was made popular in India between the 15 and 16th century. However, if some sources are to be believed early origins of Chikankari can be traced back to the 3rd century BC. For the last two centuries, Chikankari has been practised exclusively in the North Indian city of Lucknow - Founder Akanksha's hometown. Akanksha's love for Chikankari accompanied her when she moved to Australia in 2016, leading to the inception of Kaasiḏa. As she delved deeper into the world of fashion and fabrics, Akanksha realised that Kaasiḏa would embody sustainability and ethics as much as it would showcase Chikankari. Embodying art and mindfulness, Kaasiḏa strives to create hand-embroidered clothing pieces that stand the test of time.
