Asian self-care has an extensive and beautiful history. The recent explosion of Asian beauty has brought more attention than ever, but we feel that Asian self-care has lost its essence. Slow, holistic, nature-based wellness has given way to trendy feature ingredients plugged into stock formulas. We're taking Asian skincare back to its roots: reminiscing on our childhood, speaking with our elders, and backing it all up with scientific studies and peer-reviewed research.
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Asian self-care has an extensive and beautiful history. The recent explosion of Asian beauty has brought more attention than ever, but we feel that Asian self-care has lost its essence. Slow, holistic, nature-based wellness has given way to trendy feature ingredients plugged into stock formulas. We're taking Asian skincare back to its roots: reminiscing on our childhood, speaking with our elders, and backing it all up with scientific studies and peer-reviewed research.
