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Lawrence Wu is a second generation Asian American who grew up in his parents' restaurant business, which spanned across northern and central New Jersey. After his parents tragically fell ill and couldn't work, Larry had to step up and take over the businesses. This inspired him to take core ingredients and flavors and create a brand of packaged foods, known as WUJU. He is pursuing his dream of establishing a true brand in a commoditized space and delivering restaurant ingredients with home convenience.
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Jana Starcevic, co-founder of The Completist in London, UK
Jana Starcevic, co-founder of The Completist in London, UK
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Unlock wholesale pricing
Lawrence Wu is a second generation Asian American who grew up in his parents' restaurant business, which spanned across northern and central New Jersey. After his parents tragically fell ill and couldn't work, Larry had to step up and take over the businesses. This inspired him to take core ingredients and flavors and create a brand of packaged foods, known as WUJU. He is pursuing his dream of establishing a true brand in a commoditized space and delivering restaurant ingredients with home convenience.
