Billie + Bobbie was founded in 2020 by ex-UK technical designer and mum of two, Debbie Martin, just after her first-born Billie arrived into the world. "Like most of us new to this parenting gig - sleep didn't come easily in the beginning! From navigating middle of the night nappy changes, to making sure they were not too hot (safe sleep) and not too cold (won't sleep!) - throw eczema into the mix and I knew I needed a solution! I began searching the internet for the 'perfect' sleeping bag. I couldn't find what I was looking for - I knew other mums out there must be feeling the same frustration! And so Billie + Bobbie was born. Merino Wool was the perfect answer - studies have shown that babies sleeping in Merino slept for longer and had a deeper, more restful sleep, not to mention that it improves eczema symptoms and regulates temperature.