Bold, innovative, and entirely glamorous, The Glamatory seeks to be a change agent in the world of beauty. With its vegan- and cruelty-free makeup and a powerhouse lineup of some of the most exciting talent in the industry, this young and ambitious brand is consciously beautifying the world, one client and product at a time. The Glamatory was founded by celebrity makeup artist Mimi J as part of her lifelong dream to bring her passions and talents to life while helping other women look and feel their best.