About TruWood

About TruWood

About TruWood

About TruWood

About TruWood

In 2016, we decided to combine our love for nature and our passion for watches to create TruWood - a watch company made out of wood that gives back to the environment by planting 10 trees for every order! There is no greater feeling than standing at the top of a beautiful mountain, quietly looking down at all the trees and wildlife, and breathing it all in. Albert Einstein once said "Look deep into nature and there you will understand everything better." This is why all of TruWood’s designs use natural materials inspired by the great outdoors. The great thing about using wood as the core material of all our products is the uniqueness of every piece we make and where it comes from. Sort of like a thumb print. No two products will ever be the same. That's because color, texture and grain, all change depending on how it's exposed to air and light, something truly...natural. Our accessories are more than just a fashion statement, they're a compass back to our roots; our appreciation for nature, a constant reminder to explore the rock we all call home, and take in its glory. And that is why TruWood is committed to planting 10 trees for every order; to help ensure for generations to come our wonderful earth stays wonderful.Read their story