Eliminates frizz with less damage - Titan G3 generates heat using negative ions. Emitting negative ions into your hair helps to restore the balance of positive and negative ions and makes your hair shiny, smooth, and frizz-free. Because of this, you don’t need it to be as hot in order to keep your hair straight. It retains heat so it can be used at a lower temperature than traditional ceramic or other metal options. Precise heat control- Stylists prefer titanium flat irons over all others because it is the highest quality metal on the market. Due to its titanium plates, the Titan G3 is one of the fastest heating flat irons to date, although because of extra wide plates this model heats up in 30 seconds to 300F / 45 seconds to 400F / 60 seconds to 450F.