• Semi-permanent hair dye. • DIY friendly, professional quality. • Vegan, cruelty-free and locally produced in the Netherlands. • Hydrating + nourishing. • No harsh chemicals - peroxide, PPD, ammonia. • Pre-lighten your hair with Attitude Ghosted to achieve the best results. • Do a patch + strand test before colouring, especially with pastels. • Our pastel shades only show up on pre-bleached hair to min. Level 9 (light blonde), level 10+ (platinum) recommended. • To keep your color as long as possible, use Holyplex hair care. Cute pastel pink hair dye will make you look and feel kawaii inside and out! We recommend that you leave a pastel shade in for at least 30-60 minutes for a brighter, longer lasting color. Get creative - you can mix Cute with its warm sibling Precious to create a warm-toned pink that fades to strawberry blonde! Have fun and Dye With Attitude! JEAN: 8720726538145