About Joaihú

Joaihú is an ancient Tupi word that means "to love and be loved". pronounciation: jo-eye-hoo It's a verb; a way of being, a mutual care and respect that guides the way we work and live. We are a Direct Origin, Tree To Bar, chocolate company crafting fine cacao products from our agroforestry project and rainforest preserve in Bahia, Brazil. Joaihú started when we began thinking of ourselves as stewards of the Earth. We had built careers around environmental and social causes, working as artists, biologists, and community organizers. But it was through our own health and spiritual journeys that we were led to the magic of the Brazilian rainforest. And through relationships with plant allies and medicines came our connection to cacao. So, we decided to build our own brand—committed to making exceptionally high-quality chocolate that celebrates the dynamic flavors of Brazilian cacao. Because everyone deserves to fill their life with soulful nourishment. We use regenerative farming practices both in our cacao cultivation, as well as, our agroforestry project. We take land that was once used as cow pasture and create diverse and abundant habitat. Rather than growing in open fields, our cacao is nestled in the old growth of the Atlantic Coastal Rainforest. This method helps promote biodiversity and soil health; which leads to better cacao and ultimately, better chocolate. Read their story