About Brooks Avenue

About Brooks Avenue

About Brooks Avenue

About Brooks Avenue

About Brooks Avenue

Brooks Avenue is a print-driven women's ready-to-wear brand that serves as the sister brand to Laura Park. Founded by Laura's daughter, Lawson, the mother and daughter duo celebrate individuality and self-expression through unique prints and styles. Our philosophy & commitment to sustainability: At Brooks Avenue, we are working hard to think and act sustainability in all facets of our business. Traditionally, textile printing is one of the most harmful processes in fashion for the environment, particularly because of the waste, chemicals, and dyes involved. The traditional dyeing process is also one of the world's biggest sources of water pollution. Digital textile printing, however, has proven to be a much safer, cleaner, and greener alternative that uses digital inkjet printing technology to print colorants onto fabrics. Rather than using inks that typically contain heavy metals and formaldehyde, DTP uses non-hazardous, non-toxic, and biodegradable inks. With digital printing, many of the printers are completely waterless, eliminating the need for pre-treatments, steaming, or washing that traditional methods require. Digital printing also allows us greater flexibility to produce in smaller batches, which eliminates energy and waste. Read their story