Kardiklips began with a desire to help women feel beautiful, comfortable, and confident in their clothes! I LOVE fashion, but so many of my favorite cardigans, dresses, shirts and tunics just looked too big, too boxy, and unflattering :( I didn't want to have to buy an entirely new wardrobe - I just needed something that would make the one I have look better on me! I wanted something simple that would a) cinch in the waist, b) was easy to use, c) easy to move and remove, and d) CUTE and ATTRACTIVE at the same time! I searched high and low and found…nothing. Nothing, that is, that matched all my criteria. So…I made one. And much like Edison and his lightbulb, those first few (many!) attempts were a learning experience of what worked and what definitely did NOT. My team and I spent over 2 years developing, designing, fine-tuning and market-testing our prototypes until we had a product that was effective, versatile AND stylish! We've received wonderful feedback from thousands of happy customers who've found in KardiKlips the same thing I looked for years ago: that combination of the beautiful & wistful & unique, packaged in a perfectly practical, easy to use accessory that helps to define and RE-define your wardrobe! It's the accessory that you didn't even know you were missing!