Hi, I'm Kate. I am a boy Mum in Melbourne, Australia. I started jude&moo when my son was eager for a fire truck backpack to take to kindergarten. When I searched the shops and online, I couldn't find anything suitable. I was not only looking for a fun design but also a backpack he could use every day. A chest strap was also must-have, to make sure it was a comfy fit so he'd be happy to wear it (one less bag for me to carry!). I collaborated with a designer in Melbourne to bring the fleet to life then custom-made the backpack with all the essentials. The recent designs have been built from the ground up based on customer feedback. Check out my website judeandmoo.com to read 160+ 5-star reviews from my lovely customers. I'd love to work with you so your customers' vehicle-mad kids can also get the backpack they've been looking for! jude&moo are proud supporters of Backpack 4 Vic Kids in Melbourne, Australia. This awesome charity provides essentials in a backpack to kids who have been placed into foster care, kinship care, and emergency accommodation. Look forward to working with you,  Kate