About Elaa

About Elaa

About Elaa

About Elaa

About Elaa

Women-owned, women-led, Elaa is a brand that epitomizes exceptional designs, fine quality and timeless products. Co-founded by two sisters, Ritika and Urvashi, the vision for Elaa was to share their love for Fashion and Indian Artisan made craftsmanship with the world. We want women to look good and feel good, all the time. We created Headbands out of passion and love for beautiful unique prints, textiles and embroideries. We diversified into Masks and Mask chains during Covid which gave us our first insight into how Jewellery is made. Our first collection, the Initial Pendant with Evil Eye was loved and adorned by Bollywood celebrities such as Bipasha Basu, Kiara Advani, Sophie Chowdhury, Soha Ali Khan, Huma Qureshi to name a few. All our Headbands are Hand made and Hand embroidered and all our Jewellery is Hand made and Hand crafted and 18K Gold Plated. It doesn’t tarnish in everyday use and doesn’t cause rashes on our skin. Our Brand is an extension of our personality. We are not here to make just a one-time sale to our customers but instead to develop a relationship with that customer who will come back to us time and again. We have been fortunate enough to be thought of by our clients as the preferred brand for all their gifting needs. Hope you enjoy your Elaa purchase!Read their story