The dr.noel brand was born from the vision that you can improve well-being and life with the right products. Dr. Ekaterini Dalampekou-Noel, with a doctorate in medicine, founded the private label dr. noel, a brand of Amalthea Feelgood GmbH, in the picturesque Upper Bavarian artists' community of Icking on the high banks of the Isar in southern Munich at the end of 2020. The Munich doctor with Greek roots, who has been practicing for many years, has been fascinated by the scientific field of biochemistry and modern epigenetics since her youth. When Dr. Dalampekou-Noel fell ill with breast cancer herself a few years ago, time stood still for her and her life changed fundamentally. After the worst was over, she looked for opportunities and ways to promote health and vital life in a scientific approach. She enthusiastically researched anti-aging theses, specialist publications and educational papers on the biological mechanisms of aging, which form the basis for a unique pro-youth approach. Today we know that there are active substances which, confirmed by studies, can stop the aging process. Because only a vital, powerful body is able to combat these dangers from within and to heal in the long term.