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Christina Yi launched contemporary label Oat New York just this summer under BBC Apparel's portfolio - which includes forward contemporary brand Blank NYC and junior brand Dollhouse. Yi has stumbled into what can be considered every young designers dream: full creative control of her own line, backed by financial resources. The designer is a graduate of RISD, and cut her teeth at Ralph Lauren, Madewell and Gap. In pitching her idea of what the brand should be - timeless designs with a cool ease - she made it a point to emphasize the important of being sustainably minded in today's landscape. Sustainability, after all, is one of the most hard-pressing issues facing the fashion industry. There were barriers to creating a fully sustainable collection, though, such as access to factories with recycled materials worth using, and her first collection launched in June was only able to include a tencel created with wood pulp. Expect to see a bigger push with sustainable materials for spring 2020, including a fabric made from recycled plastic bottles, and buttons made from coconut shells.
Sign up to unlock wholesale pricing on OAT New York and thousands of brands on Faire, the marketplace for retailers.
Sign up to unlock wholesale pricing on OAT New York and thousands of brands on Faire, the marketplace for retailers.
Sign up to unlock wholesale pricing on OAT New York and thousands of brands on Faire, the marketplace for retailers.
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Christina Yi launched contemporary label Oat New York just this summer under BBC Apparel's portfolio - which includes forward contemporary brand Blank NYC and junior brand Dollhouse. Yi has stumbled into what can be considered every young designers dream: full creative control of her own line, backed by financial resources. The designer is a graduate of RISD, and cut her teeth at Ralph Lauren, Madewell and Gap. In pitching her idea of what the brand should be - timeless designs with a cool ease - she made it a point to emphasize the important of being sustainably minded in today's landscape. Sustainability, after all, is one of the most hard-pressing issues facing the fashion industry. There were barriers to creating a fully sustainable collection, though, such as access to factories with recycled materials worth using, and her first collection launched in June was only able to include a tencel created with wood pulp. Expect to see a bigger push with sustainable materials for spring 2020, including a fabric made from recycled plastic bottles, and buttons made from coconut shells.
