Christina Ramirez is a mission driven Founder who launched PLUS ULTRA in December of 2012 in Los Angeles, CA. As a young, Hispanic female entrepreneur, she wanted to create practical products that were plastic-free and better for the planet. Christina combined her passion for the environment with her knowledge and experience of the consumer products industry to pioneer a completely new category in the US Market: eco-friendly personal care. Christina has created products, proven a concept, shown demand, and has grown her company to national distribution in over 3,200 doors across the US. She knows her consumer and what they want. She’s spent years developing the highest quality products with dentists and professionals and has her finger on the pulse for what’s next in the eco-friendly space.