About Ice Ice Booby & FranklyYou

We are an Adelaide based small business, with the aim of helping new mums with pain and inflammation post childbirth and during the breastfeeding period & then beyond with our range of leakproof underwear for all stages of life. We are passionate about our breast and perineal ice and heat packs & leakproof underwear. We are pleased to be able to offer new mums support in those early days of the unknown as well as make a positive impact on the environment by having reuseable packs & leakproof underwear - ditch the daily panty liner!!! Co-founded Bek & Staci are passionate about women's health and our environment! Ice Ice Booby was created whilst midwives noticed that during domiciliary visits women did not have convenient access to ice and heat packs to aid in postnatal recovery. Thus, Ice Ice Booby® was born... At Ice Ice Booby® we aim to provide easily accessible, affordable and reusable quality products that have been designed specifically for women. We encourage women to get the most out of their packs using them throughout pregnancy, as well as post birth. Frankly you was created when a lack of leakproof underwear that was actually practical as well as flattering was missing from the market, thus Frankly You was born. We aim to educate women via social media and through our blog on simple and proven ways to improve their health and wellbeing throughout pregnancy and beyond.Read their story