About Ice Ice Booby

We are a Melbourne based small business, with the aim of helping new mums with pain and inflammation post childbirth and during the breastfeeding period. We are passionate about our breast and perineal ice and heat packs, and the assistance we can offer new mums. Co-founded by a qualified and currently practising midwife, Jenna, has over 14 years experience in the healthcare industry. Jenna is passionate about women's health and safe care throughout pregnancy and during the postpartum period. Ice Ice Booby was created whilst Jenna noticed that during domiciliary visits women did not have convenient access to ice and heat packs to aid in postnatal recovery. Thus, Ice Ice Booby® was born... At Ice Ice Booby® we aim to provide easily accessible, affordable and reusable quality products that have been designed specifically for women. We encourage women to get the most out of their packs using them throughout pregnancy, as well as post birth. We aim to educate women via social media and through our blog on simple and proven ways to improve their health and wellbeing throughout pregnancy and beyond.Read their story