Our mission: to be the leader in beauty innovation that benefits both health and planet, with a line of products that includes natural, organic, biobased and food-based products. We love dualities and believe that looking good and being good are not mutually exclusive. noyah means "divine beauty," and in our hometown of NYC, divine beauty can mean equal parts Central Park and cosmopolitan chaos. And we celebrate this mash-up with eco-chic packaging filled with a range of colors to suit any look, whether you take your style cues from "the greatest city on earth" or the great outdoors. Our products are cruelty-free and made in the USA :)